Brand identity
Mjöl is an ode to simpler times.
A Swedish inspired bakery based in Gurugram, Delhi
Originating from the Old Norse language, Mjöl means flour or fine powder ground/milled from any type of grain or cereal.
Mjöl, embodies the wholesomeness and versatility of one of the most nourishing, commonly used ingredients in cuisines worldwide.
ahh what a feeling
to eat with the seasons leaves
to be rooted
in the wave of our food chain
to harvest the summers’ sweet
from indian trees
that grow so abundantly
logo design
logo design n’ brand identity for Mjöl Bake House
calligraphy + photography editing
brand identity
Colour
Calligraphy n’ editing of photography
Menu Design
collaborative Cake Design
Cake design collaboration with Chef Manooshi
Top view of cake design
a mjöl Christmas
2020 & 2021
The Mjöl Christmas card traces back to the origins of noel in an Icelandic landscape of the Swedes with depictions of indigenous creatures thriving in the winter solstice of the northern hemisphere.
A dreamy winter solstice of the Swedes
Mjöl Diwali
- hand painted seasonal fruit packaging
Tbe photographs of the bakes are captured by Chef Manooshi Chandy and edited and calligraphed by Trisha Rao
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